Lumedia Applauds HBO for Using Live Classical Music in Activation

Having the force of sound from 30 live musicians wash over you, feeling the energy of the performers, absorbing the magic of the atmosphere that the music and scenery created, all would have been impossible to replicate digitally. I think the performance served to remind people that there really is no substitute for the live experience. David Jacobsen, the Associate Director and Head of Production (NYC) at Giant Spoon, the creative agency behind the project, said “We [the ensemble] were not only prepared, we were groundbreaking. Folks were speechless to see this level of composition and performance. As I often say, the bar is set at post-production trickery and auto-tune.”